This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. Digital Marketing Manager Adyen is looking for a data-driven, proactive and collaborative Digital Marketing Manager. This role will work from our Tokyo office and reports directly to the Digital Marketing Lead APAC with a dotted-report line to the Marketing Team Lead Japan. The Digital Marketing role is focused on driving impact for Adyen’s acquisition efforts of new customers through marketing. In this role, you’ll be responsible for planning, setting up and optimizing targeted digital marketing campaigns across owned, earned and paid channels. The ideal candidate is experienced with B2B digital marketing and fluent in working with revenue-based goals. This is a matrixed role collaborating across Japan, APAC and global marketing teams to optimize Adyen’s impact through digital channels. What you’ll do: Build the entire digital marketing strategy and operational excellence in the Japan market. Plan, set up and optimize digital marketing campaigns to achieve the marketing generated pipeline generation goal through digital channels. Drive GEO/SEO efforts to increase organic traffic to Adyen Japan website through search query research and the webpage optimization. Optimize the landing page for digital campaigns including the contact forms to maximize the conversion rate to marketing leads through the A/B testing. Handle lo