Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. To applicants: This is a Senior Level Individual Contributor position, not a people manager, but will need to manage the external agencies across APAC countries. The Community You Will Join: The Senior Brand Strategy Lead, APAC will report to the Senior Brand Strategy Lead, International , and will be the strategic backbone for how Airbnb's brand shows up across one of the world's most culturally diverse and commercially important regions. Spanning India, Australia, Korea, China, and Japan, this role sits at the intersection of global brand ambition and deep local cultural intelligence - translating Airbnb's global brand platform strategy into market-resonant narratives that feel native, not imported. They will work in close partnership with Senior Marketing Leads and APAC Marketing Director across each APAC market, the Global Brand Strategy team, Consumer Insights, Creative, and Media to ensure every brief is genuinely rooted in local truth. The Difference You Will Make: The ideal candidate has lived and worked across multiple APAC markets - not just studied them. They understand that what moves a consumer in Tokyo is structurally different from what resonates in Mumbai or Seoul, and they bring that fluency to every brief they touch. They are culturally rigorous but commercially minded, equally at home in a strategic framework and a creative review. They are a trusted partner to country marketing leads, someone who makes the work better - and makes the process feel easier. They are not a regional proxy for global thinking. They are an advocate for what APAC needs, and a bridge that makes global bett