About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role We are seeking a Brand Marketing Lead, Enterprise to build and lead brand marketing for Anthropic's enterprise business. In this role, you'll define how Claude shows up for the CIOs, CTOs, CISOs, developers, and IT and line-of-business leaders making platform decisions at the world's largest organizations — and translate Anthropic's research and safety work into a commercial narrative that helps win those decisions. You'll partner tightly with product marketing, enterprise marketing, sales, and creative teams to develop positioning, messaging, and campaigns that establish Claude as the enterprise AI platform of choice. The role combines long-term brand building with direct commercial impact. The ideal candidate is a strategic thinker who is equally at home analyzing a pipeline dashboard and briefing a creative agency. You've built or repositioned B2B brands in crowded, fast-moving markets, you have strong instincts for what breaks through with technical and executive buyers, and you're energized by building a function from the ground up in a rapidly evolving category. Key responsibilities Develop and execute Claude's enterprise brand strategy, positioning, and messaging architecture across the full enterprise buying committee Translate Claude's technical and research differentiation into business-value narratives tailored for technical, economic, and executive buyers Partner with product marketing, demand generation, and growth marketing teams to ensure brand programs directly influence funnel engagement. Lead distinctive, category-defining campaigns — briefing and championing bold creative work with interna