Head of SEO & AEO

Head of Global SEO/AEO We’re looking for a data-driven Head of Global SEO/AEO to own our worldwide organic growth strategy and execution . In this role, you will scale SEO and Answer Engine Optimization (AEO) into high-performing acquisition channels, driving results against business-critical metrics like trial starts, MQLs, and pipeline . You will manage an in-house team alongside external agencies and contractors, pioneering our approach to AI-mediated discovery to win in the new AI-search era . This role is b ased in our San Francisco or Vancouver office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fri days depends on the type of work you do and the teams with which you partner . If you're inte rviewing for this role, your recruiter will share more about the in-office requirements . What you’ll achieve Set the global organic strategy and roadmap, owning SEO/AEO as growth channels feeding our PLG & SLG GTM motions, directly accountable for hitting trial starts (PLG) and MQLs/pipeline (SLG) targets . Build the business case for investment in SEO/AEO, owning the channel forecast, budget, and reporting cadence for executive leadership . Own and evolve our end-to-end AEO strategy by bringing proven frameworks, building measurement for brand visibility and citation in AI answer engines, and setting the standard for AI-mediated discovery . Direct our SEO content roadmap and agent-led content strategies, recommending content that matches search/prompt intent, wins against competitors, and converts traffic . Partner with Marketing Ops and Analytics to build attribution and measurement infrastructure tying organic activity directly to PLG and SLG conversion to prioritize roadmap decisions . Lead technical SEO strategy (site architecture, structured data, Core Web Vitals, international/multi-region SEO) and direct con