Director, Marketing Analytics

About the role Chime is looking for a Director of Marketing Analytics to lead and scale our Marketing Analytics function during a critical phase of growth. In this role, you’ll set the vision for how marketing analytics drives business strategy. You’ll lead a high-performing team using descriptive analytics, modeling, and experimentation to advise Marketing and Executive leadership on where and how to invest for maximum impact. The base salary offered for this role and level of experience will begin at $188,000 and up to $260,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. In this role, you can expect to Drive business outcomes. This role is critical for the Growth org, this team is meant to deliver outcomes not academic analyses that will sit on a shelf Set and implement the vision and strategy for the Marketing Analytics team Lead, mentor, and scale a team of marketing analysts, fostering high standards for technical rigor and business impact Prioritize the team’s work. Improve the team’s processes using AI. Own the company’s marketing reporting and analysis for paid, owned, and integrated channels, and for performance across acquisition, activation, engagement, retention, and LTV Build scalable reporting infrastructure and self-serve tools that improve marketing velocity and accountability Use MMM, experimental, and quasi-experimental methodologies to estimate incremental impact Translate complex analyses into clear and persuasive executive-level recommendations. Partner with Marketing, Finance, and Product leadership to inform budget allocation and investment strategy To thrive in this role, you have 10+ years of experience in analytics or a related quantitative field, with 8+ years in Marketing Analytics within a B2C technology company A results-oriented mindset with a bia