Account-Based Marketing Manager

The Account-Based Marketing (ABM) Manager is responsible for designing and executing 1:1, 1:few, and 1:many programs that deepen engagement, accelerate pipeline, and drive revenue within a defined set of strategic and high-potential accounts. Partnering closely with Sales, Revenue Marketing, and cross-functional Marketing teams, this role builds tailored, insight-led programs that reach buying groups across target accounts—spanning developers, technical stakeholders, and executive decision makers. You are a data-guided, customer-obsessed marketer who enjoys combining strategy with hands-on execution. You’re comfortable working directly with sales leaders, translating account insights into integrated plays, and measuring performance at both the account and program levels. Key Responsibilities ABM Strategy & Planning Develop and own the ABM strategy for a prioritized list of accounts, aligned to regional and global go-to-market goals Segment accounts into 1:1, 1:few, and 1:many motions based on potential, buying stage, and strategic importance Partner with Sales leadership and account teams to understand account plans, key initiatives, and decision makers and translate these into ABM plans Build annual and quarterly ABM roadmaps, including campaigns, experiences, and executive engagement moments Campaign & Program Execution Plan and execute integrated ABM programs across channels (email, digital, direct mail, events, executive briefings, field experiences, partners, etc.) that are tailored to account needs and buying stages Create or adapt messaging and content by persona and industry, leveraging global assets where possible and developing custom assets where needed Orchestrate multi-touch plays (e.g., outbound sequences, event invitations, executive briefings, workshops) in partnership with Sales, BDRs, and Marketing Operations Coordinate program logistics end-to-end, including audience lists, landing pages, invitations, reminders, follow-up, and handoff