About The Role We’re building the infrastructure for AI agents that actually do things — trade, transact, collaborate, and operate autonomously. Our products (NEAR AI Cloud, OpenClaw, IronClaw, NEAR Intents, and the AI Agent Marketplace) are shipping fast, and we need someone who can turn that momentum into structured, repeatable launches that drive real growth. You’ll be our first dedicated product marketer. That means you’re not inheriting a playbook — you’re writing it. What You’ll Do This role reports to the Head of Product Marketing and works daily with our Chief Product Officer, Head of Product, Head of Engineering, and Director of BD. You’ll own product marketing across the entire portfolio — not a single product line, all of them. Build the commercial map: Conduct rigorous market research to define our TAM, SAM, and SOM across multiple AI agent verticals, ensuring our GTM efforts are focused on the highest-leverage opportunities. Own go-to-market strategy and execution for every product launch. Build the launch playbook from scratch, run it, improve it, repeat. Develop positioning and messaging frameworks that make complex AI infrastructure products clear and compelling to developers, enterprises, and early adopters. Write first-draft content — blog posts, landing pages, launch briefs, case studies — then coordinate with writers and cross-functional partners to refine. Drive top-of-funnel growth and qualified lead generation. You’re measured on pipeline impact, not just “brand awareness.” Be the connective tissue between Product, Engineering, BD, and the market. You translate what we’re building into why anyone should care. Use AI tools in your daily work. We’re an AI company — we expect you to use AI to move faster, draft better, and think bigger. If you’re not already using LLMs to accelerate your workflows, this isn’t the right fit. This role is based in San Francisco and requires being onsite at least 3 days a week. Your First 90 Days By

Product Marketing Manager