Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me , Do the Right Thing , and Get Things Done . These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. What You’ll Be Doing Lead creative strategy and asset production for the department's performance advertising across major channels including Meta, Google, and TikTok Continuously iterate on creative direction based on campaign data and conversion performance to improve CTR, CVR, and ROI Develop a deep understanding of finance and crypto, translating complex product propositions into compelling ad messaging Manage external vendors (creative agencies, production teams, KOLs/influencers), controlling output quality, timelines, and costs Track industry and competitor creative trends to deliver differentiated asset strategies Collaborate cross-functionally with media buying, design, and product teams to ensure efficient execution from concept to launch What We Look For In You Extensive experience in performance ad creative strategy and production, with a hands-on understanding of what makes assets scale Solid knowledge of finance and familiarity with the crypto/digital asset industry; personal investing experience is a strong plus , bringing a genuine user perspective Established network of external vendors, with proven vendor sourcing, vetting, and project management skills to coordinate timely delivery across multiple parties English proficiency suffici

Ad Creative Strategist