Head of Field Marketing and Events, Gen AI
crypto:applicationbusinessM4Marketing
Compensation
Not disclosed
At Scale, we believe that AI will dramatically improve the world, and our mission is to accelerate the development of AI. We’re looking for a Field Marketing and Events leader to continue to build and manage Scale’s robust Gen AI and Research field marketing and events program, including but not limited to Scale hosted executive events, Scale hosted practitioner events and meetups, research conferences, and our annual flagship conference, AI Leadership Summit.
You will join a rapidly growing team with the opportunity to manage and execute events from start to finish, drive lead generation and pipeline growth, and plan event programming with the largest names in AI. The successful candidate will have a solid understanding of technology, model builder, and research markets, strong project management skills, a strategic mindset, ability to manage and grow a team, and a passion for AI & technology.
You will:
Own annual planning for all Gen AI and Research events including strategy and budget
Establish event activities in line with sales goals and deal acceleration, prioritizing goals from the go-to-market leadership and business development teams on event location and audience
Manage team of field marketing and events managers who will execute on planning and logistics. This role should have a player-coach mentality and ability to also execute on nuts to bolts planning for all executive dinners, meetups, happy hours, sponsored trade shows, and hosted conferences
Manage contractor relationships including event production firms and outside vendors, and event budgets
Align with growth marketing on marketing campaigns and marketing qualified lead (MQL) reporting
Track event campaign performance, measuring ROI, results, and metrics through Salesforce and own any course correction for events that are not performing
Own all aspects of Scale hosted conference, Scale AI Base Camp, including venue selection, vendor management, logistics, speaker and attendee invites